Share your story and shine at JK Monitor!🌟 Welcome to JK Monitor, where every story matters and every achievement is celebrated! We invite you to share the remarkable journey of your life and showcase your accomplishments to the world. Join our exclusive interviews that honor exceptional individuals just like you. SAMBA: The launch of Seva Parv campaign was marked by a scintillating inaugural ceremony at the historic Samba Fort today, marking the beginning of a comprehensive public service initiative aimed at fostering civic engagement and social welfare across the district.
The Member Legislative Assembly Surjit Singh Slathia was the Chief Guest and Deputy Commissioner Ayushi Sudan was the Guest of Honour. The Seva Parv initiative encompasses seven key activity domains including cleanliness drives and environmental action, education-focused initiatives, engagement with elderly and vulnerable sections, health and nutrition programs, awareness and capacity building workshops, cultural activities and comprehensive social media campaigns.
The inaugural event witnessed participation of officers across the government departments including Health, Agriculture, Social Welfare, Rural Development, Handicrafts and Handloom among others. Each Department set up informative stalls showcasing their beneficiary products and creating public awareness about welfare schemes available to citizens.
The interactive exhibition served as a vital bridge between government services and community needs, ensuring maximum outreach and accessibility. A symbolic tree plantation drive was conducted as part of the environmental action component, with all dignitaries and participants taking the Seva Parv pledge to actively contribute to nation-building through voluntary service. The ceremony emphasized the spirit of ‘Sewa’ as enshrined in the program’s philosophy, encouraging every citizen to become an active participant in community development.
The event featured engaging Nukkad Natak performances that conveyed important social messages through traditional folk theater, making government policies and social awareness campaigns more accessible to the common people. A comprehensive medical camp was organized on-site, providing free medical check-ups and health consultations to attendees, implementing the health and nutrition initiatives outlined in the government directive.
The public outreach mela created a festive atmosphere where citizens could interact directly with government officials, understand various welfare schemes, and participate in capacity-building workshops designed to enhance digital literacy and awareness about government programs including PM Kisan, Ayushman Bharat, and Jan Dhan Yojana among others.
Addressing the gathering, the MLA emphasized the transformative potential of Seva Parv in creating a more responsive and participatory governance model. “The initiative represents a paradigm shift towards community-driven development, where every citizen becomes a stakeholder in the progress of their region,” he added. The overwhelming response to today’s inaugural ceremony reflects the community’s enthusiasm for participatory governance and their commitment to contributing actively to the region’s development through the spirit of selfless service.
On the occasion, the Office of the Assistant Labour Commissioner (ALC), in collaboration with the District Administration Samba, set up an awareness stall highlighting the schemes and benefits offered by the Jammu & Kashmir Building and Other Construction Workers Welfare Board (JKBOCWWB). The MLA Samba and Deputy Commissioner Ayushi Sudan (IAS), disbursed an amount of ₹20.80,000 lakh among 460 beneficiaries under Education Assistance Scheme of JKBOCWWB.