Share your story and shine at JK Monitor!🌟 Welcome to JK Monitor, where every story matters and every achievement is celebrated! We invite you to share the remarkable journey of your life and showcase your accomplishments to the world. Join our exclusive interviews that honor exceptional individuals just like you. JAMMU: AM TATA proudly hosted the grand launch of the all-new TATA ALTROZ, India’s premium hatchback that blends bold design, cutting-edge technology, and uncompromised safety. The launch event took place at the brand’s flagship showroom on NH-44 By-Pass Road, Opposite Radisson Blu, Narwal, Jammu, from 4:00 PM onwards, and marked a new chapter in driving sophistication under the theme “Feel Special.”
The ceremony was graced by Mr. FarooqQaiser, JKPS, Senior Superintendent of Police (Traffic), City Jammu, as Chief Guest, whose presence lent great honour to the occasion and reflected the growing trust in homegrown automotive excellence.
The event was led by the leadership of the AM Group, including Chairman Mr. Jatinder Gupta, Managing Director Mr. Sanjay Mahajan, Directors Mr. AnkurMahajan, Mr. TarunMalhotra, Mr. AkshayMahajan, Mr. Aryan Mahajan, Ms. SahiraMahajan, and Mrs. SharmilaMahajan, whose vision continues to drive AM TATA’s growth and customer-centric innovation in the region.
The all-new TATA ALTROZ, with its 5-star Global NCAP safety rating, iRA connected car features, cruise control, premium interiors, and striking laser-cut alloys, represents the perfect balance of style and substance for today's discerning Indian driver. It is designed to deliver superior comfort, dynamic performance, and next-gen connectivity.
Speaking at the event, Chairman Mr. Jatinder Gupta said:
"The ALTROZ is a bold statement of Tata Motors' commitment to building safer, smarter, and more stylish vehicles. We’re proud to present this remarkable car to the people of Jammu, and we’re confident it will redefine the premium hatchback experience."
The event witnessed an enthusiastic turnout of media, auto enthusiasts, families, and dignitaries, all eager to experience the ALTROZ through exclusive demonstrations, test rides, and a premium hospitality experience curated by the AM TATA team.
Bookings for the new TATA ALTROZ are now open at AM TATA, Jammu. For more information or to schedule a test drive, customers may contact:
Tel: 94840-88888 | 94841-88888
Visit: NH-44 By-Pass Road, Opposite Radisson Blu, Narwal, Jammu