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JAMMU: Fairdeal Motors, J&K’s largest Tata Cars Dealer, today announced the launch of the All- New Altroz at a starting price of INR 6.89 lakhs in presence of SBI Regional Manager Mr. Ajay Kamdi along with Fairdeal’s Managing Director Sh. Saleem Bakshi, Mr. Farhan Bakshi, Exc. Director Sh. Bhagwan Dass Gandotra, Rohit Gandotra, Mohit Gandotra and ASM Mr. Mohd. Danish Afzal from Tata Motors.
Ushering in a new era of premiumness with its striking design, luxurious interiors, and advanced features, the All-New Altroz is designed to captivate and is built on the core pillars of Premium Design, Unmatched Safety, Cutting-edge Technology, and Thrilling Performance. From its refreshed exterior and luxurious tech-rich cabin to its enhanced connectivity and expanded multi-powertrain line-up — now featuring an AMT option for the first time — the Altroz is engineered to turn everyday drives into extraordinary journeys.
The Altroz has firmly established itself as a benchmark in the premium hatchback segment. Being the first and only one in its category to have received 5-star GNCAP rating, it set new standards in safety early on. Building on this strong foundation, the All-New Altroz now elevates the game with a bold new expression of premiumness. It features segment-first design elements such as flush door handles and Infinity connected LED tail lamps, while Luminate LED headlamps with integrated DRLs and a striking 3D front grille add to its sophisticated road presence. Inside, the executive lounge-style rear seats with enhanced thigh support, the soft-touch Grand Prestigia dashboard, ambient lighting, and spacious layout together create an indulgent, refined cabin experience. Offered in Petrol and segment’s only Diesel the All – New Altroz will also be available in a variety of transmission options: a 5-speed manual, a refined 6-speed DCA, and a new 5-speed AMT — bringing the convenience of automatic transmission within reach of more customers.
According to Mr. Chander Singh Katoch, General Manager, Fairdeal Motors, “Tata’s journey in the last 5 years has been defined by fast-paced growth and transformation.
Today, we are proud to introduce a bold new chapter in premium hatchbacks with the re-imagination of the Altroz. The 2025 edition makes the Altroz shine brighter by seamlessly blending contemporary design, advanced technology, and a performance-led approach. It embodies everything today’s Premium Hatch Customer seeks — modern styling, a premium feel, tech-rich features, next-level safety, and the widest range of powertrain options.
Every element has been thoughtfully crafted to holistically elevate the driving experience. The All New Altroz will make its owners truly ‘Feel Special’.” We proudly invite all citizens of J&K to visit, drive and experience the all New Altroz at their nearest Fairdeal Outlet. We are present in Jammu-Kunjwani, Udhampur, Doda, Kishtwar, RS Pura, Phinter, Akhnoor and Rajouri.