Turban Queen Shivani launches 'SABHAYATA: The traditional wear' showroom in Jammu

JAMMU: “SABHAYATA: The Traditional Wear.” The Showroom is located in the Heart of the Old City Jammu at Shivaji Chowk, Lower Mastgarh, in Lane Opposite Pahalwan-Di-Hatti, Peer Mitha, Jammu Tawi, had a Grand Opening through the August Hands of Mrs. Priya Sethi, Ex. Education Minister and Senior Leader Bhartiya Janta Party.

The occasion was also graced by Ku. Ritu Rani, the Icons of Dogra Dynasty, who are prominent social Activists dedicated to the preservation and promotion of Dogra Heritage, culture and Tradition.

They participated in the event through visual mode to bless Turban Queen Shivani, wish her great sucess and to reassure her, their fill support and cooperation.  A large number of the invitees and customers thronged the venue. Mrs. Priya Sethi, while speaking on the occasion, congratulated Truban Queen Shivani and praised her devotion towards the promotion of the Dogra Culture and Tradition.

She added that when the Society in General and the Younger Generation (Gen-Z) in particular is blindly following the Western Culture, Life Style and is alienated towards their own Rich Cultural Heritage and Traditions, SHIVANI’s SABHAYATA; The Traditional Wear, is a clarion call to them  for Coming Back to Home, which is the burning need of the hour, in recognition of our glorious past, rich cultural heritage as well as our civilisational grandeur.

She further added that it is the most opportune and appropriate time for such adventure when our country is taking big strides in all the fields and to regain its lost prestige of “Vishavguru”. Let us all support and stand by Shivani, in the wider interest of the Nation, Civilization, Culture and Tradition.

A wide range of uniquely blended, Exquisite Collection of the Best Fabrics, the Traditional Dogra Wear, and the Modern Fashion Styles, meant for all seasons and all occasions, for both Men and Women, at very affordable rates, was meticulously displayed at the showroom on this Occasion. All the present were mesmerised by the display of Magnificent, Aristocratic, Elegant, and Spectacular traditional attire on the Display.

While speaking on the occasion, Turban Queen Shivani, narrated that the Grand Opening of the Brand ‘SABHAYATA-The Traditional Wear’ is not merely a matter of business for her, it is her mission, motive, and objective, and a dream come true for her. She said I was deeply impressed by the richness and grandeur of the Dogra Culture, Tradition, and the Attire since childhood and wished to restore and revive it, I am sure that with the blessings, active support, and co-operation from all of you, my mission of revival of Dogri culture, tradition, and Dogri attire shall turn into a movement.

Besides all of you I am greatly thankful to all around me who extended helping hand to me and specially my family, my mother and my Life Partner Mr. Rajan Gupta, who stood like a rock behind me, for their blessings, encouragement, and active support, without which it would not have been possible for me to accomplish this dream. Now, the overwhelming support, words of praise and admiration, received from all of you, who9 have graced this occasion by their benign presence, has further boosted my morale.

I am heartedly grateful to all of you and extend my heartiest thanks to all of you, specifically Smt. Priya Sethi Ex. Education Minister for sparing their valuable time from their busy schedule, to bless, encourage and to guide me as friends and philosophers. I hope all of you will always support me in this endeavour of mine.