Panel discussion on “AI and the Future of Media” held at Central University of Jammu

JAMMU: The Department of Mass Communication and New Media of the Central University of Jammu organised a panel discussion on “AI and the Future of Media” under the Thursday Mind Meet series. The event was held under the patronage of Prof. Sanjeev Jain, Hon’ble Vice Chancellor, and convened by Prof. Vandana Sharma, Dean, School of Languages.

The programme was moderated by Dr. Abhay SD Rajput, Co-convener of the event and Head of the Department. “Generative AI is the new wave of the media industry. Those who learn to master surfing it, will rule the media world. Those who ignore it, will miss the bus,” said Dr. Rajput. “I urge the media students to learn taming generative AI as a failsafe for advancing a successful media career,” Dr. Rajput added.

While talking at the event, eminent panellist Prof. Paramveer Singh emphasised on the emerging role of AI in TV production. “AI is increasingly capturing the media landscape. While its challenges and threats are concerning, it also offers great opportunities to ease the work of media professionals, be it writing, editing or production,” said Prof. Singh.

Sharing his industry experience, senior journalist O. P. Sharma said, “We struggled with many things in earlier days. Today, AI is revolutionising the media industry. The young and budding journalists must learn to use AI to their advantage.”

“Under the able patronage of the Hon'ble Vice-Chancellor Prof Sanjeev Jain, the Thursday Mind Meet brings faculty, scholars, students and experts from different backgrounds at one platform to advance academic discourse,” said Prof. Vandana Sharma, Dean, School of Languages. “The Media department has aptly organised this panel discussion on a very pertinent topic of AI and the future of media. AI is going to play an important role in media education and industry,” said Prof. Sharma.

Students and research scholars also participated in the panel discussion and presented focused reflections on the growing influence of artificial intelligence in the media. Master’s student Ms. Anushree discussed the role of AI in film making, highlighting the increasing use of automated editing and visual design tools. PhD Scholar Aditya Negi provided a brief overview of AI and examined its impact on the job market for journalists.

PhD Scholar Sunaina Harit explained how AI can transform science journalism through data-driven storytelling. Bachelor’s student Ms. Noor-e-Khursheed spoke on the role of media literacy in the age of AI, emphasising the need for critical digital awareness.

The discussion covered key AI themes including automation, content verification, deepfakes, audience behaviour, and ethics in AI-driven media. Faculty members appreciated the department’s initiative to engage students with contemporary developments in communication technology. The discussion involved a fruitful question-answer session. Students’ concerns about the impact of AI on media jobs were addressed.