JAMMU: Catering to the growing demand for mobile-first, short serialised content, Vi Movies & TV, the content aggregator platform from leading telco Vi, today announced its foray into the Microdrama category. Microdramas will be available on Vi Movies & TV for the first time in partnership with Bullet Microdrama App and can be accessed via the Vi Movies & TV App.

Microdramas are rapidly gaining popularity among India’s smartphone-first audiences. According to industry reports, India accounted for 11% global downloads of Microdrama platforms in Q1 2025 reaching 35 million. The microdrama market in India is poised for exponential growth, projected to reach $1.5 billion by 2026 and $4.5 billion by 2030.

The growth will be driven by rising adoption in Tier II and Tier III markets, younger audiences, and evolving content consumption habits. With daily watch time of around 40-90 minutes with completion rate exceeding 90 percent, the category demonstrates strong engagement.

This launch also reinforces Vi’s focus on strengthening its free content portfolio. With this, Vi Movies & TV subscribers can stream a mix of free, and premium content from 20+ OTT Platforms including JioHotstar, SonyLIV, ZEE5, Amazon MX Player, and many more along with 400+ live TV channels, under one platform without the hassle of maintaining multiple subscriptions.

The microdrama catalogue on Vi Movies & TV will feature a diverse and multilingual mix of titles across genres such as romance, drama, thriller, and comedy. The line-up includes Rickshaw Romeo (Hindi & English), AutoRaja (Telugu, Kannada, Hindi & English), Lady Boss (Tamil, Telugu, Malayalam & English), Comedy Couple (Hindi), and Sweet 16 (Bengali), among others, catering to a wide range of regional and language preferences.

With this launch, Vi continues to strengthen its position as a content aggregator, offering a wide range of entertainment formats through a single platform, while staying aligned with evolving consumer preferences.

Your voice can reach the world: At JK Monitor, we firmly believe that every well-researched idea has the power to inspire change beyond geographical boundaries. We are delighted to share an encouraging message from one of our esteemed contributors, Dr. Rakesh Verma (J&K Forest Services). ā€œHis article, ā€˜When Trees Become Rights-Bearing Citizens: A Lesson from Canada for India’s Ecological Future,’ published on JK Monitor, received appreciation from La Compagnie des Papillons Bleus, the French non-profit organisation that founded and promotes the Universal Declaration of Tree Rights.ā€.  Read the message here
In loving memory of Dr. Priya Ranjan: A mentor who treated me like family
A Profound Loss: JK Monitor Mourns the Passing of Founding Chairman Dr. Priya Ranjan

We at JK Monitor are profoundly saddened by the sudden demise of our Founding Chairman, Dr. Priya Ranjan.IN LOVING MEMORY Dr Priya Ranjan

A brilliant mind who studied at Netarhat Residential School and graduated in Electrical Engineering from IIT Kharagpur before earning his PhD from the University of Maryland, Dr. Ranjan chose to return to India and dedicate his life to teaching, research and social good.

His pioneering work in networked systems, AI, robotics and biomedical applications—especially computer-vision tools for early detection of cancer and heart disease—reflected his deep belief that advanced technology must serve humanity.

For more than 15 years at JK Monitor, he remained a loyal friend, mentor and collaborator, marked by rare humility, intellectual integrity and quiet generosity. His passing leaves a void that cannot be filled. Priya, you will be deeply missed. Your life continues to remind us that knowledge finds its highest purpose in the service of others.

— Team JK Monitor

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