Share your story and shine at JK Monitor!🌟 Welcome to JK Monitor, where every story matters and every achievement is celebrated! We invite you to share the remarkable journey of your life and showcase your accomplishments to the world. Join our exclusive interviews that honor exceptional individuals just like you. MUMBAI: This Mother’s Day Nat Habit, one of India’s fastest-growing Ayurveda-rooted beauty and wellness brands, has launched an emotional digital film campaign titled #MaaKiGalati, a heartfelt social experiment that sheds light on the deeply ingrained culture of blaming mothers for everything that goes wrong in a child’s life.Through the film, the brand aims to ‘Break The Habit’ by encouraging mothers to recognise the importance of prioritising themselves too.
The film captures how seemingly casual remarks such as “maa ne dhyaannahi diya hoga,” “mummy ne theek se nahisikhaya,” and “maa ki galtihogi” slowly evolve into something far heavier over time. Repeated often enough, these passing comments begin to feel like truth. As the mothers revisit memories from different stages of their lives, they are seen plucking petals from a flower in their hands a subtle yet deeply symbolic visual metaphor representing the countless accusations, expectations, and emotional burdens they have silently carried for years.
The emotional turning point arrives when their children are asked the very same question. Instead of blame, the children speak about the sacrifices they witnessed growing up mothers who constantly put everyone else’s needs before their own, neglected their health, and stopped choosing themselves somewhere along the way. In that moment, the meaning of #MaaKiGalati transforms completely. It is no longer about imperfect parenting, but about mothers spending years putting themselves last while holding their families together.
Shot with real mothers and their children, the campaign captures raw, unscripted conversations filled with vulnerability, gratitude, and emotional release. More than just a social experiment, the film becomes a deeply relatable reminder of the invisible emotional labour mothers carry every single day.
The campaign film can be viewed here:https://www.youtube.com/watch?v=A6tkpCzDN5U
About Nat Habit
Founded in 2019, Nat Habit is one of India’s leading clean beauty and wellness brands, known for its fresh, 100% natural, preservative-free formulations rooted in Ayurvedic science. With its philosophy Breathe Life, the brand champions high-performance self-care without compromise.
In 2025, Nat Habit released its first Sustainability Impact Report, reinforcing its commitment to responsible sourcing and conscious growth. Today, over 40 lakh consumers across India trust Nat Habit for effective, honest solutions that challenge conventional beauty trade-offs.
