• Vi Finance has partnered with institutions such as Aditya Birla Capital, Upswing Financial Technologies and Credilio for customers’ financial needs

JAMMU: India’s leading telecom operator Vi (Vodafone Idea) today announced the launch of Vi Finance, a comprehensive platform on the Vi App, to help customers easily access loans, fixed deposits and credit cards. This adds yet another useful feature and capability to the Vi App, which already offers multiple services such as utility payments, movies & TV shows, gaming, shopping discounts on e-commerce & quick commerce and more.

Built on the philosophy of making the Vi App a one-stop solution for an array of lifestyle requirements, Vi Finance has been launched in partnership with trusted financial institutions with the aim to offer convenient, comprehensive personal finance solutions across Personal Loans, Fixed Deposits, and Credit Cards.

Avneesh Khosla, CMO, Vi said, “At Vi, we are committed to bringing convenience to our customers’ lives through digital solutions. By making financial solutions easy, quick, and accessible within the Vi App with Vi Finance, we are enabling customers to take control of their finances without the usual complexities. Our partnerships with trusted financial institutions ensure that every customer can find the right product for their needs. We believe this digital-first, paperless approach will simplify how millions of Indians manage their finances.”

Vi Finance offers the following personal finance solutions:

Personal Loans: Simple, Fast and Collateral-free
• Vi Finance, in partnership with Aditya Birla Capital, makes it easy for customers to access and secure personal loans
• Customers can apply for loans starting from Rs 50,000 at attractive interest rates, starting 10.99% per annum
• The entire process is digital and paperless, with minimal documentation and easy KYC, making it ideal for urgent needs

Fixed Deposits: Zero Paperwork, Instant booking
• With a strategic tie-up with fintech startup Upswing Financial Technologies, Vi Finance offers a marketplace with high interest fixed deposit options from multiple leading banks and financial institutions
• Customers can start investing with as little as Rs 1,000 and earn assured interest of up to 8.4%, making it ideal for both short-term and long-term wealth building
• FDs are covered under Deposit Insurance and Credit Guarantee Corporation (wholly owned subsidiary of RBI) up to Rs 5 lakh per bank.

Credit Cards: Diverse Choices
• In partnership with Credilio, Vi Finance enables customers to explore and apply for a range of credit cards from leading banks and financial institutions such as SBI, Axis Bank, HDFC, etc.
• The platform also provides FD-backed credit cards, which allow first-time customers or those with low credit history to build their credit profile
• With benefits like cashback, discounts, reward points, and EMI options, customers can unlock the power of credit without the paperwork or complexity traditionally associated with the process

Vi Finance is now live on the Vi App, offering a secure, easy, and integrated experience for all customers nationwide. Customers can download the Vi App from the Google Play Store or Apple App Store.

Your voice can reach the world: At JK Monitor, we firmly believe that every well-researched idea has the power to inspire change beyond geographical boundaries. We are delighted to share an encouraging message from one of our esteemed contributors, Dr. Rakesh Verma (J&K Forest Services). “His article, ‘When Trees Become Rights-Bearing Citizens: A Lesson from Canada for India’s Ecological Future,’ published on JK Monitor, received appreciation from La Compagnie des Papillons Bleus, the French non-profit organisation that founded and promotes the Universal Declaration of Tree Rights.”.  Read the message here
In loving memory of Dr. Priya Ranjan: A mentor who treated me like family
A Profound Loss: JK Monitor Mourns the Passing of Founding Chairman Dr. Priya Ranjan

We at JK Monitor are profoundly saddened by the sudden demise of our Founding Chairman, Dr. Priya Ranjan.IN LOVING MEMORY Dr Priya Ranjan

A brilliant mind who studied at Netarhat Residential School and graduated in Electrical Engineering from IIT Kharagpur before earning his PhD from the University of Maryland, Dr. Ranjan chose to return to India and dedicate his life to teaching, research and social good.

His pioneering work in networked systems, AI, robotics and biomedical applications—especially computer-vision tools for early detection of cancer and heart disease—reflected his deep belief that advanced technology must serve humanity.

For more than 15 years at JK Monitor, he remained a loyal friend, mentor and collaborator, marked by rare humility, intellectual integrity and quiet generosity. His passing leaves a void that cannot be filled. Priya, you will be deeply missed. Your life continues to remind us that knowledge finds its highest purpose in the service of others.

— Team JK Monitor

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