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MUMBAI: Conscious kidswear and lifestyle brand Ed-a-Mamma celebrated World Environment Day with a special afternoon at Muso, Mumbai, bringing together children, parents, educators, and sustainability advocates under the theme “Inspired by Nature. For Climate. For Our Future.”
Rooted in Ed-a-Mamma’s belief that every child can become a steward of the planet, the event was designed to inspire curiosity, creativity and conscious action through engaging experiences that connected children to nature and environmental responsibility.
The gathering featured interactive workshops, immersive storytelling, hands-on activities and conversations around sustainability, all aimed at encouraging young minds to develop a deeper relationship with the environment and understand the importance of protecting it for future generations.
Since its inception, Ed-a-Mamma has championed a purpose-led approach to children's fashion and lifestyle, creating thoughtfully designed products that encourage children to spend more time outdoors, connect with nature and grow into environmentally conscious individuals. Through initiatives such as World Environment Day, the brand continues its mission of raising a generation of Little Planeteers - children who care deeply about the world around them and are empowered to make a positive difference.
Alia Bhatt, Founder, Ed-a-Mamma, added, “I’ve always felt that children have a special way of connecting with the world around them. When we encourage their curiosity, kindness, and love for nature, we help them grow into little changemakers in their own unique way. Today is about celebrating our planet and inspiring every child to be a Mini Planeteer. Through simple everyday actions and a deeper appreciation for nature, they can help make a real difference. Because sometimes, the smallest steps can lead to the biggest change."
The event reflects Ed-a-Mamma's ongoing commitment to sustainability, conscious design and environmental education, reinforcing its vision of creating products and experiences that are good for children and kinder to the planet.
