Share your story and shine at JK Monitor!š Welcome to JK Monitor, where every story matters and every achievement is celebrated! We invite you to share the remarkable journey of your life and showcase your accomplishments to the world. Join our exclusive interviews that honor exceptional individuals just like you. JAMMU: Director Agriculture Jammu Anil Gupta today chaired a review meeting on implementation of the Pradhan Mantri Fasal Bima Yojana (PMFBY). The Director reviewed progress of PMFBY enrollment for the Kharif 2026 season and discussed strategies to enhance insurance coverage among farmers across Jammu Division. Referring to recent communication from the Government of India's Ministry of Agriculture and Farmers Welfare, he emphasised the need to intensify efforts for saturation of all eligible Kisan Credit Card (KCC) account holders under PMFBY, particularly in view of anticipated adverse weather conditions and the vulnerability of certain districts to El Nino impacts.
Anil Gupta directed officers concerned and the implementing insurance agency to work in close coordination with district authorities, banks and field functionaries to ensure every eligible and willing farmer is enrolled under the scheme well before the prescribed cut-off date. He laid special emphasis on covering non-loanee farmers, directing field functionaries to identify and motivate them for enrollment under PMFBY through intensive awareness campaigns and village-level outreach programmes and directed officers to organise awareness camps, Gram Sabhas, Kisan Melas, farmer meetings and IEC campaigns to educate farmers about the benefits of crop insurance and facilitate timely enrollment.
The Director further directed that enrollment progress be monitored daily at the district level, with bottlenecks resolved promptly through coordinated action among the Agriculture Department, banks and the insurance company. He reiterated that effective implementation of PMFBY is essential for safeguarding farmers against crop losses arising from natural calamities and adverse weather events and for strengthening the resilience of the agricultural sector.
Incharge PMFBY, Directorate of Agriculture Jammu Anirudh Bhat; National Head (Agri Business), Bajaj Allianz General Insurance Ravinder Sharma; State Head, Bajaj Allianz General Insurance Sonu Kashyap; District Manager Shubham Sharma and other officers concerned of the Directorate were also part of the meeting.
