UDHAMPUR: The Ministry of MSME, Government of India, through the MSME-Development & Facilitation Office Jammu, in collaboration with the district administration Udhampur today organised a one-day awareness programme on branding and marketing for beneficiaries of the PM Vishwakarma Scheme. Additional District Development Commissioner Udhampur Jugal Kishore was the chief guest on the occasion.

While addressing the participants, the ADDC said that the PM Vishwakarma Scheme is aimed at promoting self-employment, entrepreneurship development and skill enhancement among traditional artisans and young aspirants. He stated that the scheme enables beneficiaries to avail themselves of government support in the form of skill upgradation, toolkit incentives, credit assistance and other benefits, thereby creating sustainable livelihood opportunities.

Emphasising the importance of branding and market outreach, the ADDC highlighted that effective branding and marketing play a vital role in enhancing the visibility, competitiveness and income of traditional artisans. He urged the beneficiaries to adopt innovative marketing practices and build strong brand identities to expand their customer base and improve the market value of their products. During the programme, experts sensitised the artisans on the importance of product branding, packaging, digital marketing and customer engagement.

Your voice can reach the world: At JK Monitor, we firmly believe that every well-researched idea has the power to inspire change beyond geographical boundaries. We are delighted to share an encouraging message from one of our esteemed contributors, Dr. Rakesh Verma (J&K Forest Services). ā€œHis article, ā€˜When Trees Become Rights-Bearing Citizens: A Lesson from Canada for India’s Ecological Future,’ published on JK Monitor, received appreciation from La Compagnie des Papillons Bleus, the French non-profit organisation that founded and promotes the Universal Declaration of Tree Rights.ā€.  Read the message here
In loving memory of Dr. Priya Ranjan: A mentor who treated me like family
A Profound Loss: JK Monitor Mourns the Passing of Founding Chairman Dr. Priya Ranjan

We at JK Monitor are profoundly saddened by the sudden demise of our Founding Chairman, Dr. Priya Ranjan.IN LOVING MEMORY Dr Priya Ranjan

A brilliant mind who studied at Netarhat Residential School and graduated in Electrical Engineering from IIT Kharagpur before earning his PhD from the University of Maryland, Dr. Ranjan chose to return to India and dedicate his life to teaching, research and social good.

His pioneering work in networked systems, AI, robotics and biomedical applications—especially computer-vision tools for early detection of cancer and heart disease—reflected his deep belief that advanced technology must serve humanity.

For more than 15 years at JK Monitor, he remained a loyal friend, mentor and collaborator, marked by rare humility, intellectual integrity and quiet generosity. His passing leaves a void that cannot be filled. Priya, you will be deeply missed. Your life continues to remind us that knowledge finds its highest purpose in the service of others.

— Team JK Monitor

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