Share your story and shine at JK Monitor!🌟 Welcome to JK Monitor, where every story matters and every achievement is celebrated! We invite you to share the remarkable journey of your life and showcase your accomplishments to the world. Join our exclusive interviews that honor exceptional individuals just like you. JAMMU: In view of the upcoming major festive season, the Bharatiya Janata Party (BJP) Jammu & Kashmir Unit has strongly urged the UT Administration to deploy proactive administrative measures to strictly regulate market prices and ensure the highest quality of essential commodities, grocery items, sweets, and festival goods across both divisions of the Union Territory.
In an official statement issued today, Dr. Hari Dutt Shishu, State Spokesperson BJP JKUT, expressed serious concern over potential market exploitation, hoarding, and artificial price spikes by unscrupulous traders during this period of high consumer demand. He emphasized that the festive season should bring joy and celebration to households, rather than financial strain driven by unchecked inflation and substandard food products.
"Festivals see an exponential surge in the consumption of dairy products, sweets, groceries, and other essential items. It is the bounden duty of the administration to safeguard public health and ensure that citizens are not fleeced in the open markets," Dr. Hari Dutt Shishu stated.
Dr. Hari Dutt Shishu specifically highlighted that administrative laxity cannot be tolerated in any region, stressing that rigorous enforcement must be carried out simultaneously across the Jammu division and the Kashmir valley to protect consumers uniformly. To ensure an exploitation-free festive environment, the BJP JKUT Spokesperson Dr. Shishu asked the Government and relevant regulatory bodies like the
Market Enforcement in Jammu & Department of Food, Civil Supplies & Consumer Affairs (FCS&CA), along with executive magistrates, must immediately mobilize joint market-checking squads. These teams must consistently conduct rounds across major hubs in both Jammu and Kashmir divisions to enforce official price lists and penalize violators on the spot.
He also impressed upon the Government taht the Food and Drugs Administration (FDA) of J&K must step up surprise inspections at sweet shops, manufacturing units, and wholesale grocery establishments. Mobile testing labs should be deployed at key locations in both provinces to curb the circulation of adulterated or synthetic dairy products, fake cheese, and sub-standard food items.
Dr.Hari Dutt Shishu further said that Every commercial establishment, retail vendor, and sweet manufacturer in the UT must conspicuously display government-approved rate lists to ensure total transparency for everyday buyers.
Moreover, The administration should establish localized, highly functional helpline numbers and control rooms in every district so that citizens can easily report overcharging, black-marketing, or adulteration with the assurance of prompt, corrective action.
Dr. Hari Dutt Shishu reiterated that the BJP remains steadfastly committed to the welfare of the common citizens and expects the UT Administration to act swiftly, deploying adequate personnel on the ground to prevent illegal profiteering and serious health hazards during these celebrations.
