SRINAGAR: In a bid to enhance public participation in the Swachh Survekshan 2024 campaign, the Srinagar Municipal Corporation (SMC) hosted an interactive session with social media influencers, sports personalities, Rj’s, artists, actors, animators, TV presenters, YouTubers, and digital creators at its Central Office in Karan Nagar.

The event aimed to harness the power of digital advocacy and celebrity influence to spread awareness about cleanliness and sanitation. Commissioner SMC Dr. Owais Ahmed, presided over the session, recognizing the attendees for their role in promoting civic responsibility and hygiene consciousness among citizens. 

He also distributed certificates of participation to the influencers and ambassadors, acknowledging their contribution to the cause. Highlighting the impact of social media in shaping public behavior, Dr. Owais stated, “Influencers have the power to reach and inspire thousands. Their involvement in Swachh Survekshan 2024 will help amplify our message, encouraging a collective effort for a cleaner and healthier Srinagar.”

The session also included discussions on innovative strategies to encourage community-driven sanitation practices. Attendees shared insights on leveraging digital platforms to instill a culture of cleanliness and drive positive behavioral change.

By engaging influencers as Swachhata Ambassadors, SMC aims to mobilize citizens and foster a sustainable, cleaner Srinagar. The corporation urged all residents to take an active role in this mission, reinforcing the belief that a greener, cleaner city is a shared responsibility. “Together, we can transform Srinagar into a model city of cleanliness and sustainability,” SMC emphasized.

Your voice can reach the world: At JK Monitor, we firmly believe that every well-researched idea has the power to inspire change beyond geographical boundaries. We are delighted to share an encouraging message from one of our esteemed contributors, Dr. Rakesh Verma (J&K Forest Services). “His article, ‘When Trees Become Rights-Bearing Citizens: A Lesson from Canada for India’s Ecological Future,’ published on JK Monitor, received appreciation from La Compagnie des Papillons Bleus, the French non-profit organisation that founded and promotes the Universal Declaration of Tree Rights.”.  Read the message here
In loving memory of Dr. Priya Ranjan: A mentor who treated me like family
A Profound Loss: JK Monitor Mourns the Passing of Founding Chairman Dr. Priya Ranjan

We at JK Monitor are profoundly saddened by the sudden demise of our Founding Chairman, Dr. Priya Ranjan.IN LOVING MEMORY Dr Priya Ranjan

A brilliant mind who studied at Netarhat Residential School and graduated in Electrical Engineering from IIT Kharagpur before earning his PhD from the University of Maryland, Dr. Ranjan chose to return to India and dedicate his life to teaching, research and social good.

His pioneering work in networked systems, AI, robotics and biomedical applications—especially computer-vision tools for early detection of cancer and heart disease—reflected his deep belief that advanced technology must serve humanity.

For more than 15 years at JK Monitor, he remained a loyal friend, mentor and collaborator, marked by rare humility, intellectual integrity and quiet generosity. His passing leaves a void that cannot be filled. Priya, you will be deeply missed. Your life continues to remind us that knowledge finds its highest purpose in the service of others.

— Team JK Monitor

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