JAMMU: Additional District Development Commissioner Jammu Sher Singh today chaired a meeting with representatives of various business and market associations to encourage onboarding of retail businesses on the Mission YUVA Seller App and enhance their access to digital markets.

At the outset, Assistant Director Employment Mukhlis Ali delivered a detailed presentation on the process of onboarding businesses on the Mission YUVA Seller App and explained its features and advantages.

Deputy Director Employment Sunaina Saini briefed the participants on Mission YUVA, the flagship entrepreneurship initiative of the Government of Jammu and Kashmir aimed at supporting aspiring and existing entrepreneurs through financial assistance, capacity building, market linkages and other business facilitation services. She highlighted the scheme's role in creating a robust entrepreneurial ecosystem across the Union Territory.

The Deputy Director informed the participants that the District Employment & Counselling Centre would provide complete handholding support to interested businesses and organise further awareness programmes. She also outlined the incentives available under Mission YUVA, including assistance in availing institutional finance, free AI-enabled Detailed Project Report (DPR) preparation, business mentoring and other post-sanction support for entrepreneurs.

The ADDC said Mission YUVA is a flagship initiative of the Government of Jammu and Kashmir providing a single-window platform for aspiring and existing businesses, particularly small, micro and medium enterprises. He said that in the era of rapidly expanding online marketplaces, it is essential for shopkeepers and all categories of retail sellers to embrace digital commerce to remain competitive.

He said the Mission YUVA Seller App, built on the Open Network for Digital Commerce (ONDC), enables retailers to access wider markets without paying platform commissions, thereby ensuring maximum benefit for sellers while expanding their customer base. He urged all business establishments to register on the platform and share their experiences and feedback so that it could be further strengthened wherever required.

During the interactive session, representatives of various business and market organisations shared their feedback and suggestions and expressed their willingness to onboard their establishments on the Mission YUVA Seller App and avail the benefits offered under the flagship scheme.

Your voice can reach the world: At JK Monitor, we firmly believe that every well-researched idea has the power to inspire change beyond geographical boundaries. We are delighted to share an encouraging message from one of our esteemed contributors, Dr. Rakesh Verma (J&K Forest Services). “His article, ‘When Trees Become Rights-Bearing Citizens: A Lesson from Canada for India’s Ecological Future,’ published on JK Monitor, received appreciation from La Compagnie des Papillons Bleus, the French non-profit organisation that founded and promotes the Universal Declaration of Tree Rights.”.  Read the message here
In loving memory of Dr. Priya Ranjan: A mentor who treated me like family
A Profound Loss: JK Monitor Mourns the Passing of Founding Chairman Dr. Priya Ranjan

We at JK Monitor are profoundly saddened by the sudden demise of our Founding Chairman, Dr. Priya Ranjan.IN LOVING MEMORY Dr Priya Ranjan

A brilliant mind who studied at Netarhat Residential School and graduated in Electrical Engineering from IIT Kharagpur before earning his PhD from the University of Maryland, Dr. Ranjan chose to return to India and dedicate his life to teaching, research and social good.

His pioneering work in networked systems, AI, robotics and biomedical applications—especially computer-vision tools for early detection of cancer and heart disease—reflected his deep belief that advanced technology must serve humanity.

For more than 15 years at JK Monitor, he remained a loyal friend, mentor and collaborator, marked by rare humility, intellectual integrity and quiet generosity. His passing leaves a void that cannot be filled. Priya, you will be deeply missed. Your life continues to remind us that knowledge finds its highest purpose in the service of others.

— Team JK Monitor

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