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JAMMU: BJP Spokespersons Adv. Purnima Sharma, Dr. Hari Dutt Shishu and Ankit Gupta addressed a press conference at the BJP Headquarters in Jammu, highlighting the widespread public participation and elaborate programme planned under the Har Ghar Tiranga Abhiyan across the Union Territory.
Addressing the media, BJP Spokesperson and former Deputy Mayor of Jammu, Adv. Purnima Sharma, said Har Ghar Tiranga was no longer merely a government campaign but had evolved into a nationwide people’s movement aimed at connecting every Indian personally with the National Flag and strengthening the collective commitment towards nation-building.
“The Tiranga does not belong to any political party. It is the aan, baan and shaan of 140 crore Indians. From Kashmir to Kanyakumari, we have one identity—we are Indians, and our Tiranga is our pride,” Sharma said.
She informed that the campaign would be observed across all 20 districts of Jammu and Kashmir from August 9 to 17, with programmes extending from panchayats and Urban Local Bodies to schools, colleges and other public institutions to secure participation from every section of society.
Sharma said districts across Jammu and Kashmir had requisitioned 14,03,496 National Flags for distribution to facilitate mass participation. “More than 14 lakh Tirangas are reaching the people of Jammu and Kashmir. This demonstrates that patriotism is not confined to any particular region—it lives in every village, every household and every heart,” she said. The figure was announced during the Chief Secretary’s review of the campaign preparations. (Kashmir Images)
Highlighting this year’s theme, Sharma said the campaign had been integrated with the commemoration of 150 years of Vande Mataram, bringing together two enduring symbols of India’s national consciousness.
“The National Flag inspires unity and sacrifice, while Vande Mataram evokes devotion towards our motherland. Together, they will further strengthen the spirit of patriotism and national responsibility among citizens,” she said.
Sharma announced that the Union Territory-level flagship programme would be held in Srinagar on August 12, beginning from the lawns of the Sher-i-Kashmir International Conference Centre and culminating at the Botanical Garden. The programme will feature a Tiranga Bike Rally involving paramilitary forces and the Jammu and Kashmir Police, a Tiranga Mela and a patriotic musical concert.
Educational institutions across the Union Territory will organise walkathons, Tiranga-themed board art, letter-writing campaigns for Armed Forces personnel and Rakhi-making workshops. Community singing of Vande Mataram and the Tiranga Anthem will also be held across blocks and municipal areas.
“Har Ghar Tiranga does not mean simply placing a flag on one’s house. It means introducing the younger generation to the history of the National Flag and the countless sacrifices made to protect its honour,” Sharma asserted.
She said Jammu and Kashmir had given thousands of brave soldiers to the nation and, therefore, respect and pride for the Tiranga were deeply rooted in the soil of the Union Territory.
“Today, the Tiranga is no longer confined to government buildings. It has reached the homes, hands and hearts of ordinary citizens. The message from Jammu and Kashmir is clear—the Tiranga will reach every home, wave in every hand and live in every heart,” Sharma said.
Responding to criticism that the campaign was merely symbolic, Sharma said, “Had it been a mere display, such an extensive plan would not have been prepared to involve panchayats, Urban Local Bodies, educational institutions, youth, women, police personnel, paramilitary forces and ordinary citizens. Its objective is not merely to take photographs but to deepen respect for the National Flag and reinforce every citizen’s responsibility towards the country.”
She also stressed strict adherence to the Flag Code of India and appealed to citizens to ensure that the Tiranga was displayed, handled, collected and preserved respectfully even after the Independence Day celebrations.
Dr. Hari Dutt Shishu said the Har Ghar Tiranga Abhiyan was inspiring citizens, particularly young people, to understand the sacrifices behind India’s freedom and sovereignty. He said the campaign was not merely an annual observance but an opportunity to reconnect every citizen with the ideals, values and struggles that shaped independent India.
Shishu further urged the educational institutions, teachers, parents and families to use the campaign as a meaningful platform to inculcate patriotism, civic responsibility and respect for national symbols among the younger generation. He said that children should be made aware of the significance of the Tricolour, the values represented by its three colours and the Ashoka Chakra, and the countless sacrifices made by freedom fighters, soldiers and security personnel to uphold its honour. Such awareness, he said, would help nurture responsible, disciplined and nation-conscious citizens committed to contributing positively to society.
Ankit Gupta said the enthusiasm visible across Jammu and Kashmir reflected the people’s unwavering faith in national unity and integrity. He appealed to youth, traders, professionals and civil-society organisations to participate actively, hoist the National Flag respectfully and help transform the initiative into an inclusive celebration involving every section of society.
