KATRA: The School of Business organized an insightful session by Ms. Neetu Dhar, Chairperson of Jammu Pariyatan Vikas Cooperative Ltd. and Director of Unati Agri and Allied Multistate Cooperative Ltd. Prof. Ashutosh Vashishtha and Prof. Suparn Kumar Sharma welcomed and felicitated the resource person.Addressing the participants, Ms. Dhar explained how SHGs function as a strong grassroots mechanism for poverty alleviation by encouraging savings, credit access, collective decision-making, and self-reliance among women.
She emphasized the Government of India’s commitment towards SHGs under the National Rural Livelihoods Mission and discussed key initiatives such as DAY-NRLM and the SHG-Bank Linkage Programme, which have significantly strengthened women-led development across rural India.The session also underlined the pioneering role of NABARD in promoting financial literacy, entrepreneurship, and SHG-bank linkages, along with the contribution of the Jammu & Kashmir Rural Livelihood Mission in empowering SHGs across the region.
Sharing her own journey, Ms. Dhar elaborated on her efforts in integrating SHGs with tourism-linked livelihood opportunities and eco-tourism initiatives, which have generated employment, enhanced incomes, and promoted local culture.Through inspiring case studies from different parts of the country, she demonstrated how SHGs have enabled women to emerge as successful entrepreneurs and financially independent individuals.
She also discussed challenges such as limited awareness, financial constraints, and market access barriers, while emphasizing the need for stronger SHG networks, digital empowerment, improved market linkages, and greater youth participation. Highlighting the larger social impact of SHGs, Ms. Dhar remarked, “When you empower a woman through an SHG, you don’t just change one life—you transform an entire community.”
The session was successfully coordinated by Dr. Divya Jamwal, Dr. Sarabjot Singh, and Dr. Ritu Rana. The School of Business , under the guidance of Hon’ble Vice Chancellor Prof. Pragati Kumar, continues to ensure that students gain practical exposure alongside academic learning through regular interactions with professionals and experts from diverse fields


