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HYDERABAD: Zithara.AI, an AI-native customer engagement platform for offline retailers, has partnered with Tyaani Jewellery by Karan Johar to strengthen customer engagement through technology and data-driven insights across the brand’s retail operations.
Through the partnership, Tyaani Jewellery will leverage Zithara.AI’s AI-native CRM platform to bring greater structure to customer engagement and relationship management. The platform will enable the brand to organise customer information, understand engagement patterns, and create a more connected view of customer interactions. The platform will help Tyaani Jewellery strengthen its approach to customer engagement by enabling more structured and data-driven interactions with its customers.
The collaboration is aimed at helping Tyaani Jewellery build stronger relationships with customers beyond individual transactions while creating greater opportunities to increase sales and repeat purchases. By using customer insights to identify relevant engagement opportunities, the platform will support the brand in following up with potential customers, re-engaging existing customers, and delivering more personalised communication based on customer preferences and purchase behaviour. This can help improve customer conversions, strengthen retention, and enable retail teams to turn customer data into actionable insights that contribute to increased sales, stronger customer lifetime value, and long-term revenue growth.
Speaking about the partnership, Mr. Manraj Singh, Chief Marketing Officer, Tyaani Jewellery, said, “Jewellery is a highly personal category, and the relationship between a brand and its customer extends well beyond a single purchase. As customer expectations evolve, it is important for us to understand their preferences and interactions better and use that understanding to create more meaningful experiences. Our association with Zithara.AI will help us bring greater intelligence and personalisation into our customer engagement, while enabling us to build stronger and more lasting relationships with our customers.”
Varun Kashyap, Co-Founder, Zithara.AI, said, “Tyaani Jewellery has created a distinctive identity in the contemporary jewellery space, and its approach to engaging with modern consumers makes this partnership particularly meaningful for us. We see a strong opportunity to help the brand make better use of customer data and translate those insights into relevant, timely, and personalised engagement. Our platform is designed to help retailers strengthen relationships throughout the customer journey rather than limit engagement to the point of purchase.”
Sridevi Reddy, Co-Founder, Zithara.AI, added: “Customer engagement in jewellery retail is increasingly about understanding the individual behind every transaction. With AI-native capabilities, retailers can move from broad-based communication towards experiences that are more relevant to customer preferences, behaviour, and purchase journeys. Through our partnership with Tyaani Jewellery, we aim to support the brand in creating a more connected and intelligent customer engagement framework at scale.”
The partnership reflects the growing role of AI and customer data in shaping the next phase of jewellery retail, where personalised engagement and long-term customer relationships are becoming increasingly important. Through the collaboration, Tyaani Jewellery and Zithara.AI aim to create a more connected and data-driven approach to customer engagement that supports stronger relationships and the brand’s continued retail growth.
About Zithara.AI
Zithara.AI, founded in 2021 by Sridevi Reddy and Varun Kashyap in Hyderabad, is revolutionising offline retail by equipping India’s local businesses with intelligent, AI-driven technology. Designed to empower retailers—from jewellery stores to fashion and electronics outlets—Zithara’s unified platform integrates lead management, customer intelligence, voice analytics, and omnichannel communication, enabling smarter sales, personalised marketing, and deeper customer engagement.
With rapid onboarding, local language support, and scalable simplicity, Zithara is more than a tool—it’s the engine of retail transformation trusted by thousands to build the future, not just adapt to it.