JAMMU: Sony's latest innovation in premium home entertainment, the BRAVIA 9II and BRAVIA 7II televisions powered by revolutionary True RGB Technology, was unveiled today at Shivanghi Electronics, Marble Market, Jammu. The launch was led by Mr. Shashank Aggarwal, Managing Director, Shivanghi Electronics, in the presence of Mr Sunny Magotra ASM J&K, Sony India, along with customers, technology enthusiasts and well-wishers.
The newly introduced BRAVIA series is powered by Sony's advanced RGB Backlight Master Drive Pro, delivering exceptional colour accuracy, enhanced brightness, deeper blacks and a truly immersive cinematic experience. Equipped with the powerful AI Cognitive Processor XR, Acoustic Multi-Audio+ technology, Google TV and future-ready Gemini integration, the BRAVIA 9II and BRAVIA 7II redefine premium television viewing for Indian consumers.
Speaking on the occasion, Mr. Shashank Aggarwal said, "We are delighted to introduce Sony's most advanced BRAVIA televisions to customers in Jammu. These cutting-edge models reflect Sony's commitment to innovation, and we are proud to bring this next-generation viewing experience to our patrons."
With a relationship spanning more than three decades with Sony, Shivanghi Electronics has earned the confidence of customers by consistently delivering authentic Sony products backed by reliable service and customer support. The Sony-exclusive showroom offers an engaging retail environment where visitors can experience Sony's latest innovations across televisions, cameras, audio products, PlayStation gaming, headphones, accessories and other premium consumer electronics under one roof.
The launch reaffirmed Sony's commitment to bringing world-class technology closer to consumers while further strengthening Shivanghi Electronics' position as Jammu's preferred destination for premium Sony products.


