Shree Toyota, Jammu launches the iconic all-new Hilux

JAMMU: Shree Toyota, Jammu launched the iconic all-new Hilux in the presence of Sh. Vishesh Paul Mahajan JKAS (Transport Commissioner J&K), Sh. Davinder Batra (Director , Shree Toyota ,Jammu), Sh. Manik Batra ,( Director Shree Toyota), Mr. Bhisham Batra  (Director Shree Toyota) marking another significant milestone in strengthening its SUV portfolio. As an embodiment of Toyota’s inherited spirit of reliability, endurance, and quality, the Ninth-Generation Hilux combines rugged durability and ever-ready capability engineered to deliver a versatile performance.

Based on the IMV platform, the all-new Hilux has been developed to deliver exceptional all-round usability that is highly durable for heavy-duty tasks, yet comfortable for urban driving, and capable for light adventure. This flexibility reinforces Toyota’s commitment to offer “Mobility for All”, while deepening lifelong relationships with customers through its dependability.

Deigned under the "Tough & Agile" concept, the all-new Hilux brings together rugged strength and dynamic agility in a striking new form. Its bold front-end draws inspiration from the “Cyber Sumo” concept, the iconic pre-combat posture in sumo, a design that demonstrates the Hilux’s core qualities of being stable, strong, and steady.

A newly designed front bumper with piano black accents, LED headlamps with welcome function, LED fog lamps, and distinctive daytime running lights enhance its contemporary, premium appeal. Alloy wheels, aerodynamic stabilizing fins, electrically adjustable and retractable ORVMs, LED rear combination lamps, and a shark-fin antenna further elevates the visual appeal, while adding stability and modern functionality.

Powerful Yet Effortless
The proven 2.8-litre BS6 Phase 2 diesel engine with 150 kW and 500 Nm, paired with a 6-speed Automatic Transmission, delivers robust performance and exceptional reliability. With an 80-litre fuel tank, it is built for long-distance endurance, offering enhanced drivability and refined acceleration across highways, urban roads, and challenging terrains. Designed for diverse needs, the all-new Hilux continues to embody the strength and endurance that make it a global benchmark.

For Those Who Go Beyond the Map
The legendary 4X4 capability is engineered to take on the toughest adventure with confidence. Equipped with Toyota’s advanced four-wheel-drive system featuring High (H4) and Low (L4) range, it tackles varied terrains with confidence while the Electronic Differential Lock, and Downhill Assist Control (DAC) further strengthen its off-road capability. Comfort tuned suspension with double wishbone front, leaf spring rear, and optimized braking offering excellent road grip and a smooth, controlled ride. Combined with impressive approach, departure angles and Toyota’s renowned chassis engineering, the Hilux ensures stability, control, and confidence across challenging landscapes.

Refined for the Journey
Every function is practical and complete with modern amenities offering a premium, spacious, and refined cabin experience - developed for comfort and functionality. Soft-touch upholstery with metallic accents, thoughtfully integrated storage, and an ergonomically designed cockpit create a sophisticated, premium environment. Features such as tilt and telescopic steering, 60:40 split rear seats, and power windows with jam protection enhance everyday usability. Convenience is elevated with Smart Entry and Push Start/Stop, park assist, power steering, wireless charging, cruise control, rear armrest, PM2.5 air filtration, and multiple drive modes - Eco, Normal, and Sport, offer greater comfort and personalization.

Adventure Meets Innovation

Advanced connectivity and intuitive technology keep the occupants seamlessly connected with a large 12.3-inch infotainment display with Android Auto and Apple CarPlay, along with a new optitron metal-tone combimeter with illumination control for seamless connectivity. Toyota’s i-Connect features enable a more engaging and connected driving experience, complementing the advanced infotainment ecosystem. Multi-information TFT displays, steering-mounted audio controls, and voice recognition enhance ease of use. An eight-speaker audio system and intuitive digital interfaces further elevate comfort, keeping occupants connected, entertained, and informed on every journey.

Built Tough, Backed by Safety

A comprehensive suite of active and passive safety features ensures peace of mind. Seven SRS airbags, Vehicle Stability Control (VSC), Anti-lock Braking System (ABS) with Brake Assist (BA), Emergency Brake Signal, ISOFIX child restraint anchorages, and front seatbelts with force limiters, strengthening overall safety. Impact-absorbing Global Outstanding Assessment [GOA] body structure and speed-sensing door locks reinforce Toyota’s holistic approach. Additionally, a panoramic view monitor, front and rear parking sensors, and TPMS enhance visibility, awareness, and driver confidence across varied conditions.

Delightful Ownership Experience

Customers can enjoy a delightful ownership experience with this robust Assured Service ecosystem, we ensure seamless ownership, assured care and confidence on every journey for our customers.

Make it Yours

The All-New Hilux is offered in six striking exterior colours, carefully curated to complement its bold and dynamic character. Customers can choose from Super White, Platinum Pearl White, Attitude Black+, Emotional Red, and the newly introduced Sulphur Metallic* and Ash, each designed to enhance the vehicle's commanding road presence.

To complement its commanding presence, the Hilux can be customized with an array of genuine accessories, including Headlamp Garnish, Door Garnish Kits, Side Visors, Side Protective Mouldings, and more, offering added style and individuality.

Attractive Pricing Structure

The all-new Hilux delivers exceptional value and is offered at a compelling starting price as follows: