Central University of Jammu observes National Television Day

JAMMU: The Department of Mass Communication and New Media, Central University of Jammu, organized a programme to commemorate National Television Day. The event aimed to deliberate upon the evolution of television, its social utility, and its continuing relevance in the rapidly changing media landscape.

In his presidential remarks on the occasion, Hon’ble Vice Chancellor Prof. Sanjeev Jain highlighted the transformative role of television in shaping public opinion, disseminating information, promoting education, and strengthening democratic values. He noted that despite the emergence of digital and social media platforms, television continues to remain one of the most trusted and influential mediums of mass communication.

Prof. Jain emphasized the importance of nurturing media literacy among students and encouraging critical engagement with evolving communication technologies. He extended his heartfelt greetings and best wishes to all news presenters, producers, technicians, and professionals associated with the media industry. He expressed hope that the students of the Department of Mass Communication and New Media would emerge as accomplished media professionals and build successful careers by associating with reputed media houses.

The programme commenced with an introductory address by Ms. Pushpalata, Programme Coordinator, who spoke about the development of television in India, its immense potential, and future prospects. She traced the journey of television from its early days to its present-day technological advancements.

Welcoming the guests, Prof. Paramveer Singh, Head, Department of Mass Communication and New Media, underscored the significant role played by television in spreading social awareness across India. He stated that television has long served as an effective medium for disseminating information related to education, health, culture, development, and public welfare. He further observed that despite the rapid expansion of digital and social media, television continues to hold a prominent position in the field of mass communication.

The programme featured distinguished media professionals Mr. Pankaj Khajuria and Ms. Kusum Tikoo as keynote speakers. Speaking on the occasion, Mr. Pankaj Khajuria reflected on the evolution and impact of television, describing it as a revolutionary force in the field of communication. He highlighted how television has enabled the widespread dissemination of information, news, entertainment, and knowledge to diverse sections of society. He also discussed the changing dynamics of television journalism and its role in the contemporary media environment.

Ms. Kusum Tikoo, in her address, emphasized that television is not merely a medium of entertainment but also a powerful instrument for awareness generation, opinion building, and social dialogue. She elaborated on the transformations television has undergone with changing technologies and evolving audience preferences. The proceedings were skillfully conducted by Ms. Swati Suman, who effectively moderated the event and facilitated engaging interactions between the speakers and participants.

The programme concluded with a formal vote of thanks by Dr. Umesh Kumar, who expressed gratitude to the keynote speakers, Head of the Department, faculty members, students, and all participants for making the event a success. The National Television Day programme proved to be highly informative and interactive for the students. It provided valuable insights into the historical contribution of television while helping participants understand its continued relevance in the digital era.

Among those present on the occasion were faculty members Dr. Abhay Rajput and Dr. Rashid Ali, along with a large number of students and scholars from the Department of Mass Communication and New Media.