Solitario launches ‘Twice the Sparkle’ Mother’s Day Campaign, blending emotion with accessible luxury

MUMBAI: Lab-grown diamond jewellery brand Solitario has unveiled a heartfelt Mother’s Day campaign that celebrates the enduring bond between mothers and their children, while reinforcing the growing appeal of sustainable luxury.

Built around the message, “She Gave You a Lifetime. Give Her Twice the Sparkle,” the campaign encourages consumers to express gratitude through meaningful gifting. By combining emotional storytelling with value-driven offerings, Solitario positions its lab-grown diamond jewellery as both a thoughtful and contemporary choice for modern consumers.

As part of the initiative, the brand is introducing a Buy One Get One offer on its vermeil collection, making premium jewellery more accessible while amplifying the spirit of giving back “twice the sparkle” to mothers.

The campaign aligns with Solitario’s larger vision of redefining luxury through sustainability and design innovation—an approach that has helped the brand rapidly expand in India’s evolving jewellery market.

Driving this growth is Kamini Singh, Chief Business Officer at Solitario, a seasoned luxury retail strategist with over 20 years of experience across retail leasing, mall strategy, marketing, and business development. Over the course of her career, Singh has successfully closed more than 500 retail brand deals and played a key role in scaling premium retail environments across the country.

Her early experience in the luxury jewellery sector with Ciemme Jewels Pvt. Ltd. and MAIA helped shape her expertise in brand building and multi-city expansion, including launching a jewellery brand presence across 13 cities and opening exclusive retail outlets. She later held leadership roles at Amanora Town Centre and Nitesh Hub, where she managed large-scale leasing mandates and tenant mix strategies across major retail developments.

At Phoenix Mills Ltd., Singh further strengthened her credentials by leasing approximately 2.5 million sq. ft. across flagship malls, maintaining high occupancy levels and contributing significantly to revenue growth.

Since joining Solitario in 2023, she has been instrumental in driving the brand’s aggressive expansion strategy across India and international markets such as Dubai and Europe. Under her leadership, Solitario achieved a milestone of opening 20 stores within just 10 months—one of the fastest retail expansions in the luxury segment. Her role encompasses securing prime retail locations across leading mall chains, executing store rollouts, and shaping go-to-market strategies across geographies.

Known for her strategic foresight and data-driven approach, Singh continues to play a pivotal role in positioning Solitario as a leading name in the lab-grown diamond space. With its Mother’s Day campaign, the brand not only aims to boost seasonal engagement but also to deepen emotional connections with consumers—reminding them that the most valuable gifts are those that reflect appreciation, love, and lasting meaning.