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SHOPIAN: As part of the ongoing 100-Day Nasha Mukt Jammu & Kashmir Abhiyan and the district-wide campaign spearheaded by Deputy Commissioner Shopian, Shishir Gupta, the Sub-Divisional Administration Zainapora, in coordination with Zainapora Police, intensified its IEC outreach through a large-scale vehicle sticker campaign across the sub-division.
The drive was conducted under the supervision of the Sub-Divisional Magistrate Zainapora, Bilal Ahmad with active participation from local police units. Anti-drug awareness stickers were pasted on hundreds of passenger vehicles, commercial transport, and private cars across Zainapora market and adjoining areas. The initiative aims to transform every vehicle into a mobile awareness platform, ensuring sustained visibility of the anti drug message at the grassroots level.
This effort aligns with the broader vision of taking the message of a drug-free society to every household. The administration has emphasized that awareness, enforcement, and rehabilitation will continue simultaneously to dismantle the narcotics ecosystem. As part of strict enforcement measures, illegal structures and assets linked to drug peddlers have been demolished and attached in previous actions. Authorities reiterated a zero-tolerance policy, stating that action against illegal assets and encroachments connected to drug activities will continue without exception.
Over the past two years, more than 800 kanals of land previously under illicit cultivation have been reclaimed and converted into productive agricultural use, including oilseeds and paddy. This shift has significantly improved farmersā income and reduced dependence on narcotics-linked activities. Enforcement efforts remain consistent, with nearly 60 FIRs registered under the NDPS Act in the last six months. Multiple properties of drug peddlers have been attached, and illegal constructions, including shops and encroachments on state land, have been removed.
Community participation continues to be a key pillar of the campaign. Ex PRI Members , religious leaders, teachers, and youth volunteers are actively contributing to awareness generation and behavioral change. Victims of substance abuse are being connected with de addiction services, counselling, and skill development programs to facilitate rehabilitation and reintegration. Complementary initiatives such as the āPromote Books, Not Drugsā donation drive and intensified inspections of medical shops by the Drug Control Department are also underway to reinforce preventive measures.
