Nasha Mukt Jammu & Kashmir Campaign intensified in Ramban

• IEC awareness material displayed across public, tourist places

RAMBAN, : In a sustained effort to strengthen the ongoing 100-Day Nasha Mukt Jammu & Kashmir Abhiyan, the District Administration Ramban, under the leadership of Deputy Commissioner Mohammad Alyas Khan, has intensified awareness activities across the district to spread the message against drug abuse and promote a healthy, drug-free society.

As part of the campaign, a series of informative IEC (Information, Education and Communication) materials including posters highlighting the harmful effects of drug abuse and advocating for a drug-free lifestyle, have been prominently displayed by the Municipal Committees of Ramban, Batote and Banihal at several strategic locations. 

The awareness drive has also been extended to prominent tourist destinations of the district, particularly Sanasar, where hoardings carrying anti-drug messages have been installed to sensitize both visitors and local residents to the dangers of substance abuse.

To maximize outreach, the IEC material has been strategically displayed at public spaces across the district including behind auto-rickshaws and public transport to ensure visibility among daily commuters.

In a unique initiative, anti-drug awareness posters have also been affixed on Shikaras at Sanasar, further amplifying the campaign’s reach among tourists and the local populace.

The initiative aims to engage all sections of society in the collective fight against drug abuse and reinforce the message of shared responsibility in building a safer and healthier Ramban.

The District Administration has urged citizens, particularly the youth, to stay informed, make positive life choices and actively contribute towards realizing the vision of a drug-free Jammu & Kashmir.