LONDON: Jammu and Kashmir Tourism unveiled its diverse travel offerings and emerging investment opportunities at the prestigious World Travel Market (WTM) London 2026 on Tuesday, aiming to bolster its global profile.
The Indian Pavilion at ExCeL London was officially inaugurated by India’s Union Minister of Tourism, Gajendra Singh Shekhawat, alongside Nasir Aslam Wani, Advisor to the Chief Minister of Jammu and Kashmir.
Operating from two dedicated stalls during the three-day international trade fair running through November 5, the delegation seeks to connect local stakeholders with global tour operators and industry leaders.
Officials reported an encouraging initial response from visitors, reflecting sustained international interest in the region's unique heritage, natural landscapes, and visitor experiences. Through this outreach, Jammu and Kashmir Tourism aims to forge new international partnerships and expand its footprint in the global travel market.


