NSS SMVDU launched a unique initiative 'Wrap with Pride' to promote cultural legacy

KATRA: In an inspiring effort to reconnect youth with India’s rich cultural legacy, the National Service Scheme (NSS) unit of Shri Mata Vaishno Devi University (SMVDU) launched a unique campaign titled “Wrap With Pride” on campus during morning meditation sessions. The initiative encourages students  to drape traditional shawls/Loi as a symbol of cultural pride and heritage preservation.

The peaceful hall, bathed in soft morning light, turned into a living canvas of India’s cultural heritage as students draped traditional shawls to honor the craft of their forefathers.In a heartwarming display of unity, students who did not have shawls wrapped themselves in their bedsheets and blankets, determined to be part of the initiative.

The NSS unit highlighted that in the rush for modern convenience and fast fashion, we have started—  forgetting the very traditions that kept our ancestors connected to their culture and community. Our forefathers never needed gloves, caps, ear protectors or synthetic winter accessories. A simple shawl served every purpose—such as warmth, respect, dignity and identity.Our traditional shawl craftsmen are disappearing.The rich weaving heritage passed down generations is declining as machine-made designer mufflers, gloves and caps dominate markets.

This shift reflects how society is drifting away from its roots and the hand-made treasures that once defined Indian households.The NSS team discussed how shawls gradually faded from daily life due to  Western fashion influence, mass-produced jackets and cardigans, and the misconception that shawls are “old-fashioned.” Meditation connects the mind; culture connects the soul.

Through the initiative the students are experiencing both.The campaign reminded students that a shawl is not just a winter wear, it is a symbol of hospitality, respect, a traditional ritual garments, a representation of regional identity and a sustainable, eco-friendly, multifunctional accessory.The sight of students meditating draped in Shawl, Loi, Khesh and even simple blankets - created a sense of unity.

It shows/illustrates that heritage survives not through wealth, but through willingness. It doesn't matter whether it is a shawl, a blanket or abedsheet, what matters isthe heritage we choose tohold onto before it slipsaway. The month long initiative in the morning meditation sessions ended with a cultural event with students sharing poems and folk songs on the theme and celebrated the same on the beats of Dhol, the symbol of our cultural celebration. NSS coordinator Dr. Rajiv Kumar also participated in the celebration and said that a shawl is not just a fabric,It is warmth from our mothers, an art from our ancestors and pride from our land.