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The programme focused on disseminating information regarding various women-centric and child welfare schemes, their eligibility criteria, benefits and application procedures, while encouraging eligible beneficiaries to avail themselves of the available government assistance. Special emphasis was laid on child protection and welfare, including the role of Child Helpline 1098 in providing timely assistance, care and protection to children in need.
As part of the initiative, a door-to-door awareness and outreach campaign was also conducted in the locality to ensure that information about welfare schemes reaches the grassroots level. During the household visits, women were sensitised about available government benefits, and eligible beneficiaries were facilitated and linked with relevant welfare schemes.
The initiative reflects the Department's continued commitment towards strengthening awareness, ensuring effective outreach and facilitating last-mile delivery of government welfare schemes, particularly for women and children.
