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Written by: JK Monitor News Network

Published: 12 February 2024

NEW DELHI:  S Chand and Company, India’s leading education content provider is an exhibitor at the New Delhi World Book Fair 2024 (NDWBF). S Chand is showcasing a variety of educational products at Hall No.3, Stall No, J-05 at the NDWBF, which is being held at Pragati Maidan in New Delhi till February 18, 2024.

S Chand’s stall features a diverse range of educational products, catering to the complete education lifecycle of a student from early learning to K-12 to Higher Education. The books at display are K-12 syllabus books according to the latest NEP standards to regional academic books and competitive exam materials.

Over the course of two days, over 25,000 visitors have approached S Chand’s stall to inquire and seek information on its publications. The stall has been a huge success for people across different ages and professional backgrounds with a special interest from K-12 students and teachers. Alongside several other noteworthy titles, S Chand's flagship publications have seen significant sales and proved to be one of the bestsellers over the last two days of the fair’s 51st edition. The stall showcases some of the bestselling titles from the company’s leading brands like Madhubun Books and New Saraswati House, renowned for their student-friendly and comprehensive content

Commenting on the event Ms. Priya Malhotra, Marketing Head of S Chand Group said, “This is our 50th year participating in the NDWBF, the largest and one of the most-awaited literature festivals in India. Honouring the theme of ‘Multilingual India: A Living Tradition’, we are displaying a range of regional titles and literature from various authors to exhibit the rich diversity of India’s multilingual fabric. Despite the exam season, we have seen an overwhelming response over the weekend as students and schools are eager to participate.”

The NDWBF 2024 is all set to break the records of NDWBF 2023 which saw participation from 800 publishers with 2,000 stalls and a footfall of over 14 lakh people. In line with the consistent focus on digitalization in the education sector, NDWBF 2024 will unveil the National Digital Library for children.

About S Chand & Company Ltd.

S. Chand and Company is one of the leading & the largest education content companies delivering content across the length and breadth of the country. The company provides content, solutions, and services across the education lifecycle through its presence in three business segments – Early Learning, K- 12 and Higher Education. The company has a strong foothold in the CBSE/ICSE affiliated schools, WBSE affiliated schools with increasing presence in the state board affiliated schools across India. The company develops and nurtures its relationships with customers by developing quality content and educational innovations, and in recent years have increased focus on investing and improving the digital product offerings in each of the business segments.

The company has more than 11,000 book titles across competitive exams & reference books, technical & professional books, schoolbooks and higher academic books. Presence with an extensive distribution system across India through over 3000+ channel partners. The company also exports print content to over 20 countries and digital content to 5 countries in SAARC, South Asia, the Middle East, Africa, and other parts of the world. Some of the well-known brands include S Chand, Vikas, Madhubun, New Saraswati House and Chhaya Prakashani and digital brands S Chand Academy, Learnflix, Mylestone, SmartK, Testcoach, Destination Success, myStudygear, Madhubun Educate 360 and Ignitor.