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Written by: JK Monitor News Network

Published: 30 January 2024

BENGALURU: Arzooo, the retail technology venture empowering brick-and-mortar stores, has further boosted its Series B funding, securing additional investment from its existing investors. While the exact amount remains undisclosed, this extension demonstrates the continued confidence of leading investors in Arzooo's transformative vision for high value retail.

This follows Arzooo's initial $70 million Series B round announced in June 2022, which attracted global and Indian VCs like SBI Investment, 3 Lines, Trifecta, and DoorDash founder Tony Xu. 

With this additional funding, Arzooo plans to strengthen its technological infrastructure, improve operational efficiency, and deepen its focus on the consumer durable market in India. The company has been a pioneer in democratising retail and empowering offline retailers by eliminating the barriers of size, scale, and inventory for standalone stores. Arzooo powers the universe of high value durable retail stores with it’s B2B offering of sourcing for the stores with inventory and JIT buying.

WIth its vertical integration play in consumer durable retail, Arzooo recently launched  gostor.com a consumer platform taking it’s partner offline stores online. The newly launched B2C platform enables retailers to sell their goods directly to consumers and grow their business by participating in online sales and reducing dependence on store footfalls. 

For consumers gostor.com promises to be a specialty Large appliances shopping platform with the largest range of products at one destination, backed by thousands of local stores, the capability gives Arzooo’s gostor an edge over other B2C retailers in terms of supply chain cost, speed and profitability.

Arzooo also Expanded it’s stake in white goods with the launch of a consumer durable brand “NU” last year. NU promises to make premium products accessible to all. Launched in three product categories of Air-conditioner, Television and Washing Machines, NU bases it’s product philosophy on the core of design, technology and performance. Arzooo has been leveraging it’s distribution network of offline stores to spread the reach while also selling online on gostor.com, amazon and flipkart.

Arzooo's deep vertical integration in consumer electronics platform empowers retailers with access to a diverse range of products from all brand and enabling them to scale their businesses without the constraints of traditional sourcing or selling.